Channels for information and news
Where should you post information and news to reach your target audience? Summary of recommended channels and best practices for work with communications.
Norsk - Kanaler for informasjon og nyheter
See also the pages Storage of files and documents and Internal communication (In Norwegian)
Approval and internal control #
- Adopted by the Rector in the Council of Deans on 17 April 2018
- Last updated: (click for version history)
Information material #
- Download this information as an pdf
- Download this information as a presentation (PowerPoint) – available mid May
Would you like someone to present this at your unit and answer questions? Contact the Communication Division.
What is information and news? #
NTNU has many information channels and news channels. Before you decide which channel to use, it is important to find out which target audience you want to reach and the value of the information for the person receiving it.
Information may be a combination of elementsm such as text, images and video. a news item is information about a current event or a relevant piece of a larger amount of information. A news item may refer to more detailed information somewhere else (the source).
As sender, you are always responsible for thinking about protection of privacy anf information security. Before you post information, you must always consider the security classification.
Which channel should I use? #
First, choose your target audience – who are you going to communicate with?
Current students? #
- Q: Is the information for all NTNU students?
- A: The information must be published on the channel "All students" if it is news and on an Innsida web page if it is not a news item.
- Q: Is the information for all students in a geographical location?
- Q: Is the information for students in one programme of study?
- A: Publish the information on the channel for the study programme on Innsida.
- Q: Is the information for students in one year of study, field of study, specialization, or collection of courses?
- A: Publish the information on Innsida message channels by using cross-posting
- Q: Is the information for students in one specific course?
- A: Publish information on the Blackboard course page.
Tip: When you have posted information where it belongs, it is okay to share the link/refer to the source in other channels such as social media and email. but always consider privacy and information security.
Employees? #
- Q: Is the information for all employees?
- A: The information must be posted on the channel "All employees" if it is news and on an Innsida web page if it is not news.
- Q: Is the information for employees in a geographical location?
- Q: Is the information for employees in a formal unit such as a department, division or faculty?
- Q: Is the information for a network or a permanent group of people?
- A:Use Innsida message channel. If the channel does not yet exist, you need to create a new channel.
- Q: Is the information for an ad hoc collection of people?
- A: Use email or Skype for Business.
External (or several target audiences) #
- Q: Is it information that should be available over time (not a news item)?
- Q: Is it news?
- Q: Is it a newsletter / a collection of news items / a summary?
The channels in brief #
Innsida message channel #
- Classified as: Internal
Innsida has many different message channels for both students and staff. Some of these are predefined, while people can subscribe to other. It is possible to publish a message in several channels at the same time. This is called cross posting.
Innsida web page #
- Classified as: Internal or Open
Information pages should be sorted by topic and should be user-oriented. They often consist of guides, information pages and summary pages. By default, all information pages on Innsida are open to the world, making it possible to search for them in Google and share them through email and social media.
Innsida bookmarks #
- Classified as: Internal
From "Min side" ("My Page"), there are bookmarks under "Shortcuts" with useful links to frequently used pages and tools. There are common bookmarks for everyone, per unit, and your own private bookmarks.
Blackboard #
- Classified as: Internal
All information relevant to ongoing courses must be posted in Blackboard. Examples of things that should be posted on Blackboard include learning activities, communication with students, deadlines and teaching materials. Note that work that will be graded must not be placed in Blackboard.
Email #
- Classified as: Internal
All information processed at NTNU must have a security classification. The summary shows the security classification that applies to each system. For more detailed information, search for "information security" on Innsida.
Newsletters by email #
- Classified as: Open
Newsletters by email are often a collection/summary of news to a list of recipients.
Skype for Business #
- Classified as: Internal
Skype for Business lets employees, groups and partners work together as a team, wherever they are. In Skype for Business you can hold video conferences, share screens, send instant messages (chat), make phone calls, and much more.
External web (ntnu.no) #
- Classified as: Open
In order of priority, the external web should have the following target audiences:
- Prospective students.
- Existing and potential partners in business and the public sector.
- Potential partners in research and education in Norway and abroad.
Read more about the external web
Online news #
- Classified as: Open
The Communication Division has created a guide for online news.
Information security and classification #
Remember that you are responsible for all content and data that you produce and share.
All information processed at NTNU must have a security classification. The summary shows the security classification that applies to each system.
Read more about information security
Open #
The information is available to anyone without login. Example: A web page or an open document in Office 365.
Internal #
The information is available to selected internal and external users, but requires login. Example: exam answer papers.
Confidential #
The information requires strict access control. This classification is used if disclosure would harm the public interest, the institution or individuals. Example: Information subject to a pledge of secrecy.
Strictly confidential #
The information requires very strict access control. This classification is used if disclosure would cause substantial harm to the public interest, the institution or individuals. For example people who need special protection.
Contact #
- Contact Orakel Support Services for any technical questions and help.
- Contact the Communication Division for advice and questions on interpretation.