Channels for information and news

Where should you post information and news to reach your target audience? Summary of recommended channels and best practices for work with communications. 

Norsk - Kanaler for informasjon og nyheter

See also the pages Storage of files and documents and Internal communication (In Norwegian)

Approval and internal control #

Information material #

Would you like someone to present this at your unit and answer questions? Contact the Communication Division.

What is information and news? #

NTNU has many information channels and news channels. Before you decide which channel to use, it is important to find out which target audience you want to reach and the value of the information for the person receiving it. 

Information may be a combination of elements such as text, images and video. a news item is information about a current event or a relevant piece of a larger amount of information. A news item may refer to more detailed information somewhere else (the source).

As sender, you are always responsible for thinking about protection of privacy and information security. Before you post information, you must always consider the security classification.

Which channel should I use? #

First, choose your target audience – who are you going to communicate with?

Current students? #

See which channels to use for communicating with current students.

Employees? #


External (or several target audiences) #


The channels in brief #

Innsida message channel #

  • Classified as: Internal

Innsida has many different message channels for both students and staff. Some of these are predefined, while people can subscribe to other. It is possible to publish a message in several channels at the same time. This is called cross posting. 

Read more about Innsida

Innsida web page #

  • Classified  as: Internal or Open

Information pages should be sorted by topic and should be user-oriented. They often consist of guides, information pages and summary pages. By default, all information pages on Innsida are open to the world, making it possible to search for them in Google and share them through email and social media. 

Read more about Innsida

Innsida bookmarks #

  • Classified as: Internal

From "Min side" ("My Page"), there are bookmarks under "Shortcuts" with useful links to frequently used pages and tools. There are common bookmarks for everyone, per unit, and your own private bookmarks.

Read more about Innsida

Blackboard #

  • Classified as: Internal

All information relevant to ongoing courses must be posted in Blackboard. Examples of things that should be posted on Blackboard include learning activities, communication with students, deadlines and teaching materials. Note that work that will be graded must not be placed in Blackboard.

Read more about Blackboard

Email #

  • Classified as: Internal

All information processed at NTNU must have a security classification. The summary shows the security classification that applies to each system. For more detailed information, search for "information security" on Innsida. 

Read more about email

Newsletters by email #

  • Classified as: Open

Newsletters by email are often a collection/summary of news to a list of recipients.

Skype for Business #

  • Classified as: Internal

Skype for Business lets employees, groups and partners work together as a team, wherever they are. In Skype for Business you can hold video conferences, share screens, send instant messages (chat), make phone calls, and much more.

External web ( #

  • Classified as: Open

In order of priority, the external web should have the following target audiences:

  1. Prospective students.
  2. Existing and potential partners in business and the public sector.
  3. Potential partners in research and education in Norway and abroad.

Read more about the external web

Online news #

  • Classified as: Open

The Communication Division has created a guide for online news.

Information security and classification #

Remember that you are responsible for all content and data that you produce and share.

All information processed at NTNU must have a security classification. The summary shows the security classification that applies to each system. 

Read more about information security

Safety classification

Open #

The information is available to anyone without login. Example: A web page or an open document in Office 365.

Internal  #

The information is available to selected internal and external users, but requires login. Example: exam answer papers. 

Confidential #

The information requires strict access control. This classification is used if disclosure would harm the public interest, the institution or individuals. Example: Information subject to a pledge of secrecy. 

Strictly confidential  #

The information requires very strict access control. This classification is used if disclosure would cause substantial harm to the public interest, the institution or individuals. For example people who need special protection. 

Contact #

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